Snapdeal Acquires Gifting Recommendation Platform Wishpicker

Snapdeal Acquires Gifting Recommendation Platform Wishpicker
E-commerce company Snapdeal on Thursday announced the acquisition of technology platform Wishpicker.com that offers users gift options based on intelligent recommendations.

Announcing the acquisition, Rohit Bansal, Co-Founder of Snapdeal said, "At Snapdeal.com our focus is to leverage technology to create life changing experiences for buyers and sellers. We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision. We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways."

"In a short span of time, Wishpicker.com has made it easy for people to choose right gifts for all occasions. With Snapdeal's scale and commitment to making ecommerce easy for all, our technology will be infinitely useful in helping millions of users make smart shopping decisions." said, Apurv Bansal and Prateek Rathore, Co-founders of Wishpicker.com

The company, however, did not reveal financial details.

Bansal said that as consumer buying trends are evolving, intelligent recommendations will be one of the key drivers for business volume for sellers.

This is the fifth acquisition by Snapdeal, the statement said.

Wishpicker was founded in 2013 by IIT Delhi graduates Apurv Bansal and Prateek Rathore.

Earlier this year Snapdeal had acquired Doozton.com, a social product discovery technology platform, focused on the fashion and lifestyle categories.

Written with inputs from PTI

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Further reading: E commerce, Internet, Snapdeal, Wishpicker
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