Affirm, a startup led by PayPal co-founder Max Levchin, said Thursday it secured $100 million (roughly Rs. 667 crores) in financing to expand its consumer lending business that aims to disrupt the credit card industry.
The financial tech company said it had obtained the line of credit from investment bank Morgan Stanley.
That brings Affirm's financing to over $400 million (roughly Rs. 2,670 crores), according to the online database Crunchbase.
A company statement said Affirm "will leverage the facility to continue its expansion of consumer-friendly point-of-sale financing at leading online and offline retailers."
The startup "offers consumers an alternative to traditional credit with a straightforward, transparent loan product," according tot he statement.
Consumers can finance purchases through Affirm, which sets interest rates based on "proprietary technology to verify identity and assess credit risk in seconds."
By using more sources of information than conventional credit rating agencies, Affirm can serve "to a broader set of consumers," the company says.
Affirm said it has agreements with more than 750 merchants. It offers retailers an advantage over credit card payments by assuming fraud risk and guaranteeing immediate payment.
Levchin was a co-founder of PayPal, which was sold to eBay in 2002 for $1.5 billion and later spun off.