The Press' Indian division is 103 years old and has a unique plan to get a stronger foothold in the Indian market.
"We have three main programmes on the digital platform - Oxford Educate Premium, Oxford Achievers and My Map which we are launching soon," says Ranjan Kaul, Managing Director of OUP India.
Oxford Educate Premium is a digital aid that integrates an e-book with interactive tools and learning materials. It incorporates a variety of resources: interactive animations, videos, poem and prose animations and audios for different courses, instructional slide shows, lesson plans, answer keys, additional worksheets, image references and much more.
Oxford Achievers is a Web-based assessment programme that will help in measuring the impact of a teaching-and-learning process.
"This is a diagnostic tool. It was successfully used in Hong Kong and now customised in India. We have pilot tested it in about 10 schools and have got positive feedback," Kaul told PTI in an interview.
"My Map is being used in the UK and we are customising the product to the Indian curriculum. It is also an online product and uses simple animation," he says.
With methods of learning changing and children becoming more visual learners, he says the teaching methods have to undergo changes so that they become adaptable to the learning.
Kaul sees digitisation as an opportunity and not as a challenge.
"We are content developers. Print is a vehicle to deliver that content. Digital is an equally good vehicle and even a better vehicle," he says.
Two of OUP's popular products - Oxford Advanced Learner's Dictionary and Oxford School Atlas - have completed 100 years.
"Advanced Learner's Dictionary is still popular in India.
It is a very useful learning tool. We have been changing the format and design of this dictionary so as to help users, like helping people in writing," Kaul says.
The Atlas had its 34th edition printed recently.
"We have our own cartography team now. Our 34th edition incorporates the new state of Telangana following the bifurcation of Andhra Pradesh," Kaul says.