Microsoft agrees to rename SkyDrive after losing trademark case to BSkyB: Report

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Microsoft agrees to rename SkyDrive after losing trademark case to BSkyB: Report
Microsoft has reportedly agreed to change the name of its cloud storage service SkyDrive, after a UK court recently ruled that the name infringed on a trademark owned by British Sky Broadcasting Group (BSkyB).

Microsoft and BSkyB reached a settlement on Wednesday following which Microsoft has agreed that it will not appeal against the court ruling and that BSkyB will allow Microsoft to continue using the brand "for a reasonable period of time to allow for an orderly transition to a new brand," as noted by The Verge.

The settlement agreement also features financial and other terms but the companies did not disclose any details due to confidentiality clauses.

A Microsoft spokesperson also confirmed the name change in a statement to the website saying,"We're glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you."

In June, a UK court had ruled the SkyDrive product name infringes on BSkyB's Sky trademark, under which it operates satellite TV services and even runs satellite television channels like Sky Sports and Sky News. The ruling was effective across the European Union. Sky also offers an Internet storage service similar to Microsoft's SkyDrive.

It's worth pointing out that Microsoft had to change the name of the design philosophy employed in the user interface of Windows Phone and Windows 8 after a similar dispute, last year. It initially used to call the interface, Metro UI, but then changed it to Modern UI, after a trademark dispute with Europe based Metro AG, in August 2012.

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