Flipkart Shutters Jabong to Focus on Myntra

Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong.

Share on Facebook Tweet Snapchat Share Reddit Comment
Flipkart Shutters Jabong to Focus on Myntra

Soon after the Walmart acquisition in 2018, Flipkart merged both Myntra and Jabong

Highlights
  • Flipkart is downing shutters on Jabong
  • Portal is now redirecting the users to the Myntra website
  • Flipkart had acquired Jabong for $70 million in 2016

E-commerce marketplace Flipkart is downing shutters on Jabong and the portal is now redirecting the users to the Myntra website.

Walmart-owned Flipkart had acquired Jabong for $70 million in 2016, but saw a close to 13 percent drop in app downloads for the brand in December 2019, media reports said on Wednesday.

Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong and redirecting its users towards Myntra by providing discounts.

As per the reports, the Myntra app saw a 41.18 percent rise in downloads and 31.87 percent rise in daily active users (DAUs).

Flipkart had acquired fashion e-commerce platform Myntra in May 2014.

Soon after the Walmart acquisition in November 2018, Flipkart merged both Myntra and Jabong, which gave way to 150 employees being laid off.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Further reading: Flipkart, Jabong, Myntra
Apple Foldable Phone Hinge Patent Spotted on USPTO Trademark Site
Samsung Galaxy S20 Ultra Leaked Live Image Gives Closer Look at Quad Rear Camera Module

Related Stories

 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2020. All rights reserved.
Listen to the latest songs, only on JioSaavn.com