This year, Google has included nine Indian languages, namely - Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Punjabi. Contributors can participate on their phones or computers. They are required to just type, swipe, or tap translations in the languages they speak. Contributors will have the option to either translate phrases directly, or validate existing translations. The Translatathon 2015 will end on December 30.
The search engine giant has announced that in return, the 50 participants with highest score will each receive an Android One smartphone. The company's initiative is to reach to the next 300 million Indian users online who are not English speakers.
"Today in India, just about every person who speaks English is online. However, most of the next Web users will not be English speakers and we are committed to bring to each and every one of them the best possible internet experience. This is why our teams are working hard to improve Google Translate for many Indian languages, including Hindi," said Google.
Barak Turovsky, Product Lead, Google Translate in a blog post revealed that the first Translatathon saw participation of 20,000 people who contributed over one million new Hindi translations and helped improve the overall quality of Hindi content online. "Millions of people in India are coming online for the first time and most of them don't speak English. Bringing more Indian language content online, and improving Indian language translation quality, will help them have a better experience on the Web," said Turovsky.