Ableism, Clear Face Mask Emerged as the Top Searches on Google

Google highlighted that “ableism” has been one of the top searches in 2020.

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Ableism, Clear Face Mask Emerged as the Top Searches on Google

Google has noticed that searches pertaining to understanding disabilities have grown in the recent past

  • Google search trends show “black mental health” as a global query in June
  • Searches for sign language surpassed those for programming language
  • Google searches for clear face mask hit record highs this month

Searches for “ableism” and “ableist language” are at an all-time high, Google said while revealing the latest search trends. The search giant also saw a rise in queries around “black mental health” globally in June. Online searches for sign language grew in the recent past as well. Apart from the searches showing growing interest around disabilities, Google said that there was a record rise in global searches for “clear face mask” this month as people are trying to prevent the spread of the coronavirus infection.

Google posted the fresh search trends through its Twitter account where it highlighted ableism as one of the top searches in 2020. The company said that it was seeing growing worldwide search interest in the topic this year as people want to understand disabilities across the globe.

In a blog post, Google mentioned that in addition to queries on ableism, searches for ableist language were growing rapidly on its search engine, showing a sign for the disability rights movement. The company also highlighted in a GIF posted on Twitter that Americans searched for sign language 2.5 times more than programming language over the past 30 days. It also noticed an uptick in Google searches around black mental health as the long-term impact of mental health conditions is often considered as a form of disability.

Similarly, Google saw searches for disability pride parades at record highs, with a massive number of queries coming specifically from the UK. The search engine also noticed that the searches for Netflix's disability rights documentary Crip Camp surpassed those for band camp.

“Over the past three decades, the world gained a greater understanding of what disability means, and how disability affects different communities in a myriad of ways. Search trends can shed a light on this emerging understanding,” Google said in its blog post, detailing the search trends.

Pandemic-focussed face mask search at peak
Alongside the disability-focussed queries, Google saw record searches for clear face masks globally. It emerged as people want to stay prevented from COVID-19 and are looking for solutions to live in this new normal situation. Some past trends, however, showed that queries particularly for coronavirus had dropped significantly.

In 2020, will WhatsApp get the killer feature that every Indian is waiting for? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.


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Jagmeet Singh Jagmeet Singh writes about consumer technology for Gadgets 360, out of New Delhi. Jagmeet is a senior reporter for Gadgets 360, and has frequently written about apps, computer security, Internet services, and telecom developments. Jagmeet is available on Twitter at @JagmeetS13 or Email at Please send in your leads and tips. More
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