Google Says Will Block US Election Ads After November 3

Social media firms are facing growing pressure to stop carrying ads that spread false information and may steer election results.

Share on Facebook Tweet Snapchat Share Reddit Comment
Google Says Will Block US Election Ads After November 3

Google has previously limited the ways election advertisers could micro-target voters

Highlights
  • Google emailed advertisers about the latest change
  • Facebook also recently said that it would stop accepting political ads
  • Google would block ads running on election-rated search queries

Alphabet's Google will block election ads on its platform after the US election on November 3, a company spokeswoman said on Friday.

Axios, which first reported the news, said Google mailed advertisers saying they will not be able to run ads "referencing candidates, the election, or its outcome, given that an unprecedented amount of votes will be counted after election day this year."

Social media companies have been facing growing pressure to stop carrying ads that spread false information and could steer election results.

Facebook also said it would stop accepting new political ads in the week before the election and would reject ads that seek to claim victory before the results of the election are declared.

Twitter banned political ads last year, while Google has previously limited the ways election advertisers could micro-target voters.

Google's new policy will target ads that are explicitly election-related as well as any other types of ads that reference federal or state elections, or ads that run based on targeting election-related search queries, the Axios report said.

© Thomson Reuters 2020


Will Xbox Series S, PS5 Digital Edition fail in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Google, election ads
Back to Venus: Upstart Company Wants to Beat NASA in Search for Life
David Attenborough Sets Record for Fastest to 1 Million Instagram Followers, Hits Milestone in Under 5 Hours

Related Stories

 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2020. All rights reserved.
Listen to the latest songs, only on JioSaavn.com