Google Enterprise Rebranded as 'Google for Work'

Google Enterprise Rebranded as 'Google for Work'
The decade-old division responsible for corporate sales is now known as "Google for Work." It had been called Google Enterprise since the Internet company began to redesign email and other consumer products for business use.

Google Inc. believes the simpler name unveiled Tuesday will make it easier to persuade corporate technology managers to adopt many of the same tools that their employees already use in their personal lives. The lines between work and leisure have been blurring as more people rely on smartphones and tablets for many common computing tasks.

Google says about 60 percent of the companies in the Fortune 500 currently pay for at least one of its online services.The search giant announced the new name for its enterprise division via a blog post titled 'Introducing Google for Work (the artist formerly known as Enterprise)', written by Eric Schmidt, Executive Chairman of Google.

Work today is very different from 10 years ago. Cloud computing, once a new idea, is abundantly available, and collaboration is possible across offices, cities, countries and continents. Ideas can go from prototype to development to launch in a matter of days. Working from a computer, tablet or phone is no longer just a trend-it's a reality. And millions of companies, large and small, have turned to Google's products to help them launch, build and transform their businesses, and help their employees work the way they live. In other words, work is already better than it used to be.

But technology for the workplace isn't just about a better way of doing business. It's about empowering anyone, whether they're a developer with an idea in their basement or a baker with a better cupcake or a company with thousands of employees, to have an impact. We never set out to create a traditional "enterprise" business-we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work. When we use the tools that make our lives easier-Google Apps, Maps, Search, Chrome, Android, Cloud Platform and more-work gets better. And that's what we're working on-the best of Google, now for work.

Written with inputs from AP
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Further reading: Google, Google for Work, Internet
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