Flipkart Mulling Tie-Up With Local Stores to Offer Customers 'Touch and Feel' Experience

Flipkart has proposed to build authorised "buy zones" where a customer can walk in and check a product.

Share on Facebook Tweet Snapchat Share Reddit Comment
Flipkart Mulling Tie-Up With Local Stores to Offer Customers 'Touch and Feel' Experience

Flipkart has already established a delivery model using local kirana stores

Highlights
  • Flipkart plans to expand its localised partnerships in India
  • The e-commerce giant organised a workshop for MSMEs in Kolkata
  • Flipkart and Amazon are facing a tough time in India

E-commerce major Flipkart is contemplating to go for partnership with local stores offering its customers a "touch and feel" experience, at least for some products, as online commerce continues to be minuscule in the overall Indian retail industry. The move comes close on the heels of Reliance planning grocery foray taking local kirana stores onboard. Walmart-owned Flipkart has already established a delivery model using local kirana stores and onboarded some 27,000 stores across 700 cities.

Now, Flipkart proposes to have authorised "buy zones" where a customer can walk in and check a product but he or she has to order it online, a company official said on Thursday.

"Our pilot project was successful in Hyderabad with mobiles where we partnered with local kirana stores for a touch and feel experience. But the order has to be taken online from a kiosk installed there," Flipkart chief corporate affairs officer Rajneesh Kumar said.

Now, the e-commerce major plans to expand this localised partnerships in other parts of the country, he said. Flipkart and Amazon now faces the heat of the Competition Commission of India's probe against them for alleged malpractices including deep discounting and tie-up with preferred sellers.

"Online market accounts for only 3 percent of the total retail market in the country," Kumar said.

In fashion, tie-ups with local tailors had offered huge benefit to e-commerce company in a sharp reduction in the number of returns.

In the mobile category, pure online brands had moved to offline brick and mortar stores to expand its base and protect their margins.

On Thursday, Flipkart organised a workshop for MSMEs in Kolkata, a part of a series of programmes to help the enterprises leverage e-commerce to grow their business.

Kumar said the move will help deepen base of products on the marketplace platform.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Vodafone Idea Says It Will Pay AGR Dues, Continuation of Business Depends on Supreme Court Order
Samsung Galaxy S20 Price Reveal, Mi 10 Launch, iQoo 3, Oppo Reno 3 Pro, and More Tech News This Week
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2020. All rights reserved.
Listen to the latest songs, only on JioSaavn.com