Flipkart’s Big 10 Sale was largely to commemorate the company’s ten years into the business, and the company rolled out many offers, discounts, and contests, to keep the customer hooked. On its last day, the e-commerce site has shared highlights of the sale to show the success it was. The company claims that it exceeded its sales target of five times the traffic of a normal day, and did a month’s worth of regular non-sale business in these five days.
Talking about smartphones, Flipkart claims that within the first two hours of its mobiles sale going live, it had done as much sales as what the entire country across offline and online does in one whole day. If that’s not impressive, the company also says that the sale of smartphones on Flipkart in the first 24 hours of going live has been the highest sales ever done in one day on smartphones by any retailer this year. Also, in the first 12 hours, Flipkart did iPhone sales equivalent to what whole of India does in 15 days. Flipkart also says that it sold 10 laptops and one iPad and at least one power bank every minute during the sale, and one headphone every second. Laptop sales peaked at 30 times that of a normal day, and tablet sales saw a 50x jump in units. TVs and appliances saw a 9x spike in sales, while hard disks saw a whopping 30x spike compared to normal day sales.
Commenting on the success of the Big 10 Sale, Smrithi Ravichandran, Sr. Director at Flipkart, said in a statement, “Flipkart’s Big 10 Sale is a grand commemoration of all the love and support we have received from our customers over the last decade. Over the past 10 years, we have relentlessly innovated on all our products and services to offer customers an envious selection across product categories. This has helped us connect with our customers from every nook and corner in the country and the response has been overwhelming. All the teams at Flipkart from marketing, business, merchandising, to supply chain and technology, came together and have delivered phenomenal results.”
As mentioned, Flipkart did a month's worth of business in these five days of sale, while its verticals Myntra and Jabong combined saw a 2.5x spike in sales than normal days. Its payment service PhonePe also saw a 30x rise with over 2 lakh customers transacting for the first time through UPI in a single day. Interestingly, 90 percent of Flipkart’s traffic was via mobile, which again testifies towards its push for app purchases and app-exclusive offers.