The online music streaming service, Dhingana, has officially shut shop. The shutting down of Dhingana now means that Gaana, Saavn and Hungama are the only three online music streaming services
now available in the Indian music scene.
When users try to log on to Dhingana
now, there is a clear message for people. It states 'Goodbye! We hope that you enjoyed listening to Dhingana as much as we enjoyed building it. But alas, all good things must come to an end. We thank you from the bottom of our hearts for letting us be a part of your musical moments! - The Dhingana Team'.
Medianama first reported
the website has shut its operations for good. The publication claims to have contacted Swapnil Shinde, the founder of Dhingana, who confirmed the news, but did not elaborate as the reasons for the closure.
Reports earlier in December had claimed Dhingana was going to shut shop, but then CEO Rohit Bhatia was quoted by Medianama to say the company was being restructured, but refused to elaborate on the possible shuttering of the site.
Over the last two years Dhingana, had introduced Android and iOS apps, and even a Windows 8 app, in an attempt to make its music content more accessible to people. It is being speculated that with the embargoes and red-tapeism that plagues the Indian digital music scene, the company couldn't manage to keep the ship afloat.
Amongst other attempts to capture market share, it had even launched an Open Graphs app on Facebook, inked a two-year advertising deal with Universal Music, and even partnered with them and Sony to increase its catalogues. It had even tied up with the likes of General Mobile, Idea, and launched a paid subscription for its website, before finally calling it quits in February.