The complaint is in reference to an advertisement in newspapers announcing the sale of an item together with its discounted price to be available on the e-commerce platform of Flipkart, which is said to be a marketplace.
The said Advertisement violates conditions of the guidelines for FDI in e-commerce spelled out in Press Note No.2 (2016 Series) issued by DIPP on March 29, 2016.
"We invoke your attention to Provision of the said Press Note which said 'e-Commerce entities providing marketplace will not directly or indirectly influence the sale prices of goods or services and shall maintain level playing field,'" the Confederation of All India Traders (CAIT) said in a letter to the DIPP Secretary.
However, immediate response could not be obtained on a mail sent to Flipkart regarding the allegations by CAIT.
CAIT said the advertisement "clearly contravenes the above provision in as much as it is inviting the consumers to register themselves for purchase at a discounted price at marketplace of Flipkart... and this act directly or indirectly influences the sale price of goods and also creates an uneven level playing field".
The traders' body urged DIPP Secretary take cognisance of the Advertisement and demanded suitable action against the erring entities.