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Android Pay Gets In App Purchase Support

Android Pay Gets In-App Purchase Support

By Manish Singh | Updated: 16 December 2015 17:49 IST

Android users will finally be able to make in-app purchases using Android Pay. Google has announced that it is adding this capability to its mobile payments platform. The company's own four-year-old Google Wallet service also offers this feature and so does rival Apple Pay.

The company on Tuesday announced that a little over a dozen apps including Hotel Tonight, DoorDash, Lyft and OpenTable will offer in-app purchases at release. It intends to integrate the feature to other apps as well over the coming months. Few of these apps are offering limited-time deals to encourage users to make try in-app purchase with Android Pay.

Developers will be excited about this as they can now add an Android Pay logo to the payment check-out section of their apps and users will be able to make the payment using a single tap as opposed to feeding their credit card information every single time they wanted to purchase something. This, in turn, will also help developers get more sales, hopefully.

The move should help Google bolster adoption rate of Android Pay with developers and users. On the sidelines, the company is also working on bringing the payments platform on other regions. It announced recently that Android Pay would launch in Australia in the first half of 2016.

Launched in September, Android Pay is currently only available in the US for now, and is Google's second attempt at a digital mobile payments platform - this time with wider native Android support for developers. The platform competes with Apple Pay, which the Cupertino-based company launched last year. Samsung, the largest Android device shipper, maintains its own payment platform called Samsung Pay, currently only available in the US and Korea.

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