Amazon Starts Preparations to Launch in Sweden

Swedish customers can already shop on Amazon through its websites in other European countries such as Germany.

Amazon Starts Preparations to Launch in Sweden

Amazon did not say if it would create a warehouse or distribution hub in Sweden

Highlights
  • The Swedish website is amazon.se
  • It was redirecting users to Amazon.de with an option to deliver in Sweden
  • Amazon has not released a date for the launch of the website
Advertisement

Amazon has started preparations to launch in Sweden, marking its first step to establish a local presence in a Nordic country.

Swedish customers can already shop on Amazon through its websites in other European countries such as Germany, and get their purchases shipped to the country, but this often meant paying high delivery charges.

"We are optimistic that, by focusing on the things we believe customers will place the greatest emphasis on - low prices, a wide range and fast deliveries - we will eventually be able to win the trust of Swedish customers," Alex Ootes, vice president for EU Expansion at Amazon, said on Tuesday,

The Swedish website amazon.se was still directing customers to amazon.de with an option to deliver to Sweden. Amazon has not released a date for the launch of the website, a spokesman said.

Amazon did not say if it would create a warehouse or distribution hub in Sweden but Ootes said: "The next step is to introduce a complete retail offering in Sweden and that is what we plan to do now".

Logistics group Kuehne and Nagel told Reuters it was building a contract logistics facility in Eskilstuna, about 100 km west of Sweden's capital Stockholm.

The probable entry of Amazon into Sweden has been talked about for years and could represent a challenge to local players.

Daniel Ovin, senior analyst at Nordea, said that based on a report written in October autoparts, sporting goods and general merchandise would be the most exposed sectors after an Amazon entry in the Nordics.

Ovin added that retailers in United States, Britain, Germany, and France that have adopted successful strategies to meet the challenge from Amazon have turned to premium products, sharpened their delivery mechanisms, increased private labels or added brands that were not sold on Amazon.

Shares of budget DIY and homewares retailer Clas Ohlson, fashion specialist Boozt AB, and e-books seller Storytel edged lower.

© Thomson Reuters 2020


Is Nord the iPhone SE of the OnePlus world? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.
Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Amazon, Sweden
FIFA 21 Gameplay Trailer Reveals ‘Rewind’, Details Several Other Features
Mi TV Stick With Full-HD Streaming, Android TV 9 Launched in India, First Sale on August 7
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »