In a first of its kind move, Amazon has rolled out Hindi language support for its Android app and mobile site users. This new language support signifies the importance of the Indian market and its large pool of customers to the e-commerce. With the addition of Hindi language support, Amazon looks to capture a wider audience in the country. Amazon notes that customers can now read detailed product information, find deals and discounts, place the orders, pay for their orders, manage their account information, track their orders, and view order history in Hindi.
Amazon India's Android app and mobile website now have a new language option in the left Menu bar. The app does not require to be updated, with the new Language option showing up thanks to a server-side update, the company said at a press event in New Delhi. The language button now has the option to switch from English to Hindi, and it currently lists only top products and important shopping information in Hindi. The Hindi language support currently does not list all products in the regional language, but navigation buttons and posters do read in Hindi. Amazon says that the search feature and the delivery address currently needs English intervention as well, but over the course of the months, it will add more shopping features like product reviews, questions and answers in Hindi.
Once you choose the preferred language, it will be saved and remembered for future visits as well. A user can change their language any time they want. The iOS app and the Amazon.in site for the PC will get the new experience at a later stage. Amazon said that it will introduce other Indic languages in the future as well, adding that it started with Hindi as it found that roughly 50 percent of its customers who prefer shopping in a language other than English want to get the experience in Hindi.
"Our aim is to ensure any customer can find anything they want on Amazon.in, anytime and anywhere, irrespective of the language they speak or where they came from. Launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online. The first Indian language launch will enable crores of Hindi-preferring customers across India to shop in their preferred language," Manish Tiwary, VP, Category Management, Amazon India, said in a statement.