Bharti Airtel's mobile commerce subsidiary, Airtel M Commerce Services, has been renamed Airtel Payments Bank. The company plans to launch its payments bank operations in the second quarter of the current fiscal year, it said in a statement on Tuesday.
The new logo reflects its commitment to contribute to the India's agenda of financial inclusion by taking banking services to the last mile, the company said.
Airtel Payments Bank received a payments bank licence from the Reserve Bank of India (RBI) on April 11, 2016, and plans to start rolling out its banking network in the second quarter of the current financial year.
"The new identity reflects our strong focus on the payments bank segment and our commitment to the Government's vision of financial inclusion and banking services for every citizen," said Gopal Vittal, MD and CEO, Bharti Airtel.
According to the statement provided by the company, it plans to leverage Bharti Airtel's national distribution network that runs into rural areas and offers a platform to deliver banking services to the last mile. Its distribution channel is spread across 1.5 million outlets with network presence in 5,126 census and 464,361 non-census towns and villages in India covering approximately 87 percent of the country's population.