E-commerce major Flipkart silently released its 'Flipkart Nearby' app over the weekend on Google Play store. The service has been launched in select neighbourhoods of Bengaluru.
Flipkart's Nearby App divides groceries and food into categories like branded food, groceries, staples, beverages, breakfast, dairy, and eggs, to try and provide a supermarket experience on the app.
Apart from groceries, the app also lists personal care products, health and wellness products like sanitary napkins and condoms, baby care products, and household supplies.
Only a few neighbourhoods of Bengaluru are currently covered by Flipkart Nearby - these include Koramangala, HSR Layout, BTM Layout, Ejipura, Jayanagar, JP Nagar, and Bellandur.
Users can place orders at any time of the day through the Flipkart Nearby app, which seems to be only available on Android at present. Deliveries are made from 10am to 8pm. Flipkart doesn't seem to have have a Web equivalent of the same feature that can be accessed on the browser. The app currently only accepts cash-on-delivery for payments.
Other e-commerce offerings in the grocery delivery space include Amazon's Kirana Now, launched in India in March. Other major players in the hyperlocal grocery delivery space in India include PepperTap which raised closed a Series B funding round of $36 million (roughly Rs. 237 crores) in September, Grofers, Bigbasket, and Ola Store.