Videogame sales in March hit their highest in over a decade, as Americans turned to games like Animal Crossing: New Horizons and Call of Duty: Modern Warfare because of lockdowns to stem the spread of the coronavirus.
Sales of gaming hardware, software, and accessories in the United States jumped 35 percent to $1.6 billion (roughly Rs. 12,200 crores) last month from a year earlier, according to data from research firm NPD.
The sales and growth are the highest for the month since March 2008, when sales grew over 52 percent to $1.8 billion (roughly Rs. 13,790 crores), NPD analyst Mat Piscatella said.
As the coronavirus shut down the country and forced millions inside their homes, certain businesses including gaming, online streaming and video conferencing have witnessed a boost in user engagement.
Analysts have expected gaming sales to benefit in the near-term from the stay-at-home orders.
Sales of gaming consoles Xbox One, PlayStation 4, and Nintendo Switch rose 63 percent to $461 million (roughly Rs. 3,500 crores) in March from a year earlier. Nintendo Switch hardware sales more than doubled.
© Thomson Reuters 2020