According to Paypal Poland’s Facebook page (discovered via Reddit), this year’s discounts will begin on November 23 and end on November 29. There’s no hint as to what will be discounted or the exact time it begins. But if we go by last year’s sale, safe to say you can expect discounts to begin from 10am PST on November 23 (11:30pm IST) and last all the way up to 10am PST on November 29 (11:30pm IST).
Last year’s Steam Black Friday Sale was a landmark occasion. Reason being, Valve ensured there was one price for a game through the entire sale rather than having a discounted price followed by a flash sale or a daily deal which drove it down even further.
“In past sale events, we've asked for two discounts--a duration discount that runs for the length of the sale, and a feature discount that runs in the event that a game is featured on the front page. This year, to optimise the sale for customers and to allow us to feature and recommend your products in more ways to more customers, we're asking for just one discount, to run the length of the sale,” a post on the Steamworks Developers group read at the time.
(Also see: Sony Teases Black Friday PS4 Digital Deals)
“We'll still be highlighting top games on the front page for 24-48 hour spans, but those products will stay at their most competitive discount, before and after being featured. It's not a major change, but it does make the sale a lot more valuable for customers, and it allows us to build sale tools that highlight and recommend products all sale long, instead of just during front page features.”
Keep in mind that Steam isn’t usually the cheapest either. This holds true for games from publishers like Electronic Arts and Ubisoft who have their own digital distribution services. Also, if you can’t pick up anything during the current sale, don’t worry. There will be a Winter sale as well which should take place from December 22 to January 1.