• Home
  • Games
  • Games News
  • PlayStation Suspends Advertising on Facebook and Instagram, Joins #StopHateForProfit Campaign

PlayStation Suspends Advertising on Facebook and Instagram, Joins #StopHateForProfit Campaign

#StopHateForProfit campaign is organised by National Association for the Advancement of Colored People (NAACP), the New York-based Anti-Defamation League, and several more non-profits.

Share on Facebook Tweet Snapchat Share Reddit Comment
PlayStation Suspends Advertising on Facebook and Instagram, Joins #StopHateForProfit Campaign

Sony’s video game division is the latest to join global #StopHateForProfit campaign

Highlights
  • PlayStation will not post any ads on the platform throughout July
  • The gaming brand joins hundreds others in an anti-hate speech campaign
  • Facebook’s Mark Zuckerberg says “advertisers will be back”

PlayStation, Sony's flagship video game division, has become the latest major brand to join hundreds others as it temporarily stops advertising on Facebook and Instagram. As part of the #StopHateForProfit campaign, several global brands have suspended ads on the social media platforms, pressurising them into removing and reducing the amount of hate speech and negative content on there. The campaign has seen support from nearly 400 participants to date. PlayStation announced in a statement that the ad ban would last till the end of July.

“In support of the #StopHateForProfit campaign, we have globally suspended our Facebook and Instagram activity, including advertising and non-paid content, until the end of July,” PlayStation said in a statement, to GamesIndustry.Biz. “We stand for working (and playing) together for good.”

Organised by National Association for the Advancement of Colored People (NAACP), the New York-based Anti-Defamation League and several more non-profits, the protest boycott was launched after Facebook decided not to remove contentious posts by US President Donald Trump. A number of popular brands such as Coca-Cola, Honda, Unilever, Mozilla and Verizon have already announced that they won't be posting any advertisement on Facebook throughout the month of July.

Facebook CEO Mark Zuckerberg seems unfazed by the ongoing protest. In a report by The Information, Zuckerberg was quoted saying that the boycott is more of a “reputational and a partner issue” and also remarked that “my guess is that all these advertisers will be back on the platform soon enough.”

On the official page of the #StopHateForProfit campaign, the organisers suggest that Facebook “allowed incitement to violence” against people who raised their voice against the prevalent racial justice in the US. They also said that the social media giant has “turned a blind eye to blatant voter suppression.” They believe that since 99 percent of Facebook's earnings comes from advertising, companies should join the protest by pulling out ads from the platform.


Why do Indians love Xiaomi TVs so much? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Shayak Majumder Shayak Majumder is Chief Sub Editor at Gadgets 360. A journalist since 2013, he has worked both on the field as well as behind the desk in several organisations including Indian Express Online and MSN. As a reporter, he covered a wide range of verticals, from politics to the development sector. While at Indian Express, he regularly reviewed video games, gaming hardware and the growth of MMORPG in India. He is also a passionate musician and a former trainer, currently working on his upcoming EP. ...More
OnePlus Nord Pre-Orders Start Soon — What’s to Expect, And What Are We Hoping For?
In Cloud Clash With Alibaba, Underdog Tencent Adopts More Aggressive Tactics

Related Stories

 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2020. All rights reserved.
Listen to the latest songs, only on JioSaavn.com