• Home
  • Games
  • Games News
  • FIFA Ultimate Team Pushed Onto All FIFA 21 Players, Leaked Document Reveals

FIFA Ultimate Team Pushed Onto All FIFA 21 Players, Leaked Document Reveals

EA “funnels” and “incentivises” FIFA 21 players towards FUT, but claims it’s not gambling.

FIFA Ultimate Team Pushed Onto All FIFA 21 Players, Leaked Document Reveals

Photo Credit: Guglielmo Basile

FIFA 21

Highlights
  • FUT allows players to buy player packs with real money
  • Packs are very randomised, like a game of chance say experts
  • Worsening FUT rewards further push spending, players say

FIFA Ultimate Team is the “cornerstone” of EA Sports' football-sim FIFA games and the video gaming giant does “everything [it] can to drive players there”, including deploying “content teasers” and “targeted messaging” to “funnel” FIFA 21 players towards FUT game mode and “incentivise” them to convert, according to a leaked internal document. FUT is heavily monetised and employs the use of loot boxes, a highly controversial video game feature that allows you to purchase packs of football players for real money — but the players you get are randomised to an extent that offers terrible odds.

Details on the leaked 54-page document come from Canadian publication CBC News, which has published select presentation sides that talk about EA Sports' marketing plans in the run-up to the release of FIFA 21 — the game launched last October worldwide — and are largely targeted to FIFA Ultimate Team, which makes huge money for the publisher Electronic Arts. In 2020, EA made nearly $1.5 billion (about Rs. 11,191 crores) from loot boxes present in EA Sports titles, according to its annual earnings report. The leaked document goes so far to even say that “all roads lead to FUT”.

EA penned a strongly-worded response later on Monday, calling the CBC News report a “sensationalised” story that misrepresented facts and ignored “important information and context”. We do not “push” people to spend in our games, EA added. It acknowledged the authenticity of the leaked document as it noted that nothing in the leaked document “contradicts” that it's driving FUT engagement not spending. But the language in the internal document suggests otherwise. FIFA players have also noted the worsening state of FUT rewards, which again pushes frustrated players to spend real money.

Experts argue that game modes such as FUT are akin to gambling, given the behaviours they encourage. Belgium was the first government to agree and the country banned loot boxes in 2018. Lawsuits are underway elsewhere and other countries are wrestling with loot boxes' ties to gambling, though the laws around games of chance are very outdated in most areas, a gaming researcher told CBC News. EA, for its part, “firmly disagrees” that FIFA involves gambling and argues that loot boxes aren't gambling as there is no “cashout method”.

Cover photo by Guglielmo Basile on Unsplash


Why did LG give up on its smartphone business? We discussed this on Orbital, the Gadgets 360 podcast. Later (starting at 22:00), we talk about the new co-op RPG shooter Outriders. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Akhil Arora covers entertainment for Gadgets 360, interviewing stars such as Christian Bale and Anurag Kashyap, covering series premieres, product and service launches across the globe, and looking at American blockbusters and Indian dramas from a global socio-political and feminist perspective. As a Rotten Tomatoes-certified film critic, Akhil has reviewed over 150 movies and TV shows in over half a decade at Gadgets 360. When he is not completely caught up with new film and TV releases, Akhil ...More
Track Your Blood Oxygen With These Affordable Smartwatches
Telegram Update Brings Features Like Payments 2.0, Mini Profiles, Scheduled Voice Chats, More

Related Stories

Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2021. All rights reserved.
Listen to the latest songs, only on JioSaavn.com