YouTube Says Channels Need Over 10,000 Lifetime Views Before Serving Ads

YouTube Says Channels Need Over 10,000 Lifetime Views Before Serving Ads
Advertisement

YouTube on Thursday stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.

The move came with YouTube striving to derail an ad boycott started by companies worried their brands might be paired with hateful videos at the service, which is part of California-based Google.

"This new threshold gives us enough information to determine the validity of a channel," product management vice president Ariel Bardin said in a blog post.

"It also allows us to confirm if a channel is following our community guidelines and advertiser policies."

YouTube also plans to soon add a review process for new "creators" who want money-generating channels as part of a partner program at the video-sharing service, according to Bardin.

After a creator's channel passes the 10,000-view mark, the videos will be reviewed to determine whether they are in keeping with YouTube policies before ads are served up with content.

"Together, these new thresholds will help ensure revenue only flows to creators who are playing by the rules," Bardin said.

Google needs to strike a balance between pleasing advertisers and those who upload videos to YouTube and are free to take creations elsewhere if unsatisfied with their shares of ad revenue.

Google said early this week that it was using new artificial intelligence systems to enforce YouTube video policies and help weed out content objectionable to advertisers.

These systems will be adapted to advertiser preferences, Google said.

The tech giant also said it would work with third parties to help advertisers protect their brands from unwanted placement.

Google, which has seen a slew of companies withdraw ads fearing placement alongside extremist content, has introduced new tools to give firms greater control.

The boycott began in February after the Times newspaper of London found BBC programs were promoted alongside videos posted by American white supremacist and former Ku Klux Klan member David Duke as well as Wagdi Ghoneim, an Islamist preacher banned from Britain for inciting hatred.

The analysis found more than 200 anti-Semitic videos, and that Google had failed to remove six of them within the 24-hour period mandated by the European Union after it anonymously signaled their presence.

The movement spread to the United States, with AT&T and Verizon pulling ads from Google.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Samsung Tips Best Quarterly Profit in Over Three Years as Chips Soar
Twitter Challenges US Order for Anti-Trump User Records
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »