Spotify said on Thursday it has reached 50 million paid subscribers, growing 25 percent in less than six months and extending the Swedish music streaming service's lead over its closest rival, Apple Music.
The Stockholm based company announced a major expansion in New York in February.
Spotify, one of Europe's most highly valued venture-backed startups, will move its New York office to the World Trade Centre from the Midtown area of Manhattan, adding more than 1,000 new jobs.
Launched in 2008, Spotify had 40 million paid subscribers in September.
In 2016, Americans used on demand streaming platforms, such as Spotify, to listen to 431 billion songs, Nielsen said in its US year-end report.
© Thomson Reuters 2017