Snap - the parent company of Snapchat - has partnered with India-based global audio and music streaming service JioSaavn to connect South Asian mobile users globally and allow users to share their music from the JioSaavn app to Snapchat.
"JioSaavn users can now share their favourite songs with family and friends on Snapchat with the tap of a button. We will also continue to work together and create new lenses around exclusive music and artists every month allowing Indian mobile users to engage with and share their music creatively. So far, JioSaavn-powered artist lenses have included Jasmin Walia and Zack Knight for their major hit ‘Bom Diggy' and The PropheC's ‘Vibe'. Today, Snapchatters in India will be able to play with a new lens for ‘Faking It (Kimera Remix)' by Lost Stories and Matthew Steeper." said a joint statement.
As a content partner with Snapchat, JioSaavn would produce publisher stories so that users can experience a front-row seat to their favourite artists and events on the Discover page which is Snapchat's content platform placed on the right of the camera.