Spotify on Monday said it has partnered with Facebook to allow listeners to play music and podcasts directly from the social network's iOS and Android apps.
The new integration is rolling out in 27 markets, including the US and Canada, with additional markets to follow in the coming month, Spotify said in a statement.
Spotify's paid subscribers would be able to access full playback without advertisements and without leaving the Facebook app.
Apple last week said it will launch podcast subscriptions, which will let users pay to unlock new content and additional benefits like ad-free listening, intensifying competition with Spotify.
Both Spotify and Facebook have been fighting Apple on different fronts, from privacy changes on iOS devices to the 30 percent fee levied on app developers to use the iPhone maker's in-app purchase system.
Apple has said its App Store helped Spotify to benefit from hundreds of millions of app downloads to become Europe's largest music streaming service.
© Thomson Reuters 2021