Amazon Prime Video Profiles Now Available Worldwide, on More Living Room Devices

Including Android TV and PS4, though Xbox One app still lags behind.

Amazon Prime Video Profiles Now Available Worldwide, on More Living Room Devices

Photo Credit: Amazon

Prime Video profile icon is in the top-right in browsers

  • Amazon introduced profiles to India, Africa in March
  • Now rolling out worldwide over the next few days
  • Still no support for customisable profile avatars

Amazon Prime Video is now rolling out its long-awaited profiles feature to everyone worldwide, including its biggest subscriber market: the US. This comes nearly four months after the feature was introduced in India, and a few other markets. That means Amazon Prime subscribers can now create up to six profiles — up from Netflix's five — which will all have their own separate recommendations, watchlists, and viewing history. Profiles can be a mix of adult and “Kids” profiles. There's still no way to customise profile avatars, several months into launch.

Amazon first introduced profiles in March to select countries, including India, making Prime Video a better family service in a market where it had always been an affordable choice. TechCrunch reports that the profiles feature was also rolled out in parts of Africa then, and it's now available in the rest of the world. If you don't see it yet, fret not. Since it's a roll-out, Amazon says it will take a few days to be available for every Prime Video user.

The few months Amazon has taken to test out the Prime Video profiles feature has also helped it fix some of its oversights. Prior to the global launch, you couldn't switch between Prime Video profiles on most living room devices — which are usually shared between users — except for Fire TV (India-only) and select Apple TVs. Thankfully, it now works on Android TV and the PlayStation 4, Gadgets 360 has discovered, though profiles are still not supported on Xbox One.

Counter-intuitively, Prime Video profiles have always been available on personal devices, including Android and iOS devices, Amazon Fire tablets (except Fire Gen 9 or below), and in browsers. Now, if only Amazon could give us more variety with profile avatars, so we could differentiate ourselves from each other.

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Further reading: Amazon Prime Video
Akhil Arora covers entertainment for Gadgets 360, interviewing stars such as Christian Bale and Anurag Kashyap, covering series premieres, product and service launches across the globe, and looking at American blockbusters and Indian dramas from a global socio-political and feminist perspective. As a Rotten Tomatoes-certified film critic, Akhil has reviewed over 150 movies and TV shows in over half a decade at Gadgets 360. When he is not completely caught up with new film and TV releases, Akhil ...More
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