AMC Theatres Jumps On to the Bitcoin Bandwagon, Will Accept Cryptocurrency for Movie Tickets

Bitcoin will be accepted online by the end of 2021, for all AMC theatres.

AMC Theatres Jumps On to the Bitcoin Bandwagon, Will Accept Cryptocurrency for Movie Tickets

Photo Credit: AMC

Bitcoin will only be accepted for online payments

Highlights
  • AMC will accept Bitcoin as payment by the end of 2021
  • It will accept Bitcoin for all of its theatres
  • Bitcoin payments will only be done online, and not at the theatre

AMC Theatres will start accepting Bitcoin to pay for movie tickets, its CEO announced during AMC's earnings call on Monday. AMC is the biggest chain of movie theatres in the US, and joins a growing number of businesses that are now starting to accept Bitcoin as a form of payments. Although Bitcoin and other Cryptocurrency have been seen as a strong investment for some years now, it has been harder to use them as currency, but with their values hitting new highs in 2021, institutional investors are getting on board, and more businesses want in as well.

During the AMC earnings call on Monday, CEO Adam Aron said that AMC will start accepting Bitcoin as payments for tickets purchased online by the end of 2021, and since these are online purchases, would be applicable to its theatres across the United States. Many brands have been running smaller tests accepting cryptocurrency in localised markets but AMC will bring it to all of its theatres.

On the call, Aron said that the movie theatre chain will set up the IT systems in place to accept Bitcoin from the end of 2021. This follows in the footsteps of Quiznos, which recently announced that it will accept Bitcoin for sandwiches in test markets, and Burger King Brazil recently said that it will accept payments in the Shiba Inu inspired meme currency, Dogecoin, but only for the dog treats that it sells.

Earlier, Tesla had started accepting Bitcoin payments, but halted the process in mid-May. Between January and April, the price of Bitcoin surged strongly, bringing the cryptocurrency to an all time high. Since then, it has been seeing steady declines but if the last few days are any indication, it is possible that Bitcoin has turned a corner.


Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

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Further reading: Cryptocurrency, Bitcoin, Cinema
Gopal Sathe is the Editor of Gadgets 360. He has covered technology for 15 years. He has written about data use and privacy, and its use in politics. He has also written extensively about the latest devices, video games, and startups in India. Write to gopal@ndtv.com or get in touch on Twitter through his handle @gopalsathe with tips. More
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