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Apple Continues to Lead True Wireless Earphones Segment, Despite Tough Competition: Counterpoint Research

Apple recently launched the AirPods Pro, priced at Rs. 24,900 in India.

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Apple Continues to Lead True Wireless Earphones Segment, Despite Tough Competition: Counterpoint Research

Apple has taken a commanding lead in the global true wireless earphones segment

Highlights
  • Apple has quickly taken over the true wireless earphones segment
  • The company recently launched the AirPods Pro
  • Its market share has decreased in the face of fierce competition

Although true wireless earphones existed before Apple got into the space with the AirPods in late 2016, the company's popular audio product series has allowed it to quickly take control of the segment globally, with Apple commanding a market share of 45 percent in Q3 2019, according to a new report by Counterpoint Research. However, tough competition has seen its share drop from 53 percent in the previous quarter, even as the segment itself has grown thanks to strong competition and products from new players.

The Counterpoint Research report states that the true wireless earphones segment reached 33 million units in Q3 2019, a 22 percent quarter-on-quarter growth from Q2. The United States alone accounts for 31 percent of the global market, with Apple leading the segment. Although Apple remains in the lead, its market share has dropped in this quarter in the face of fierce competition from other brands, including Xiaomi, Samsung, JBL, and Skullcandy.

Although Apple commands 45 percent of the segment by volume, its share of the revenue in the segment is significantly higher, because of the higher cost of the AirPods range. Apple launched the AirPods (2nd Gen) earlier this year, and then followed up with the AirPods Pro in October. The AirPods Pro headset is priced at Rs. 24,900 in India, significantly higher than its $249 price in the US.

Xiaomi has quickly gained market share in the segment, thanks to the launch of its Redmi AirDots earlier this year. Other key players in the space include Samsung, JBL, Skullcandy, and Apple's own subsidiary brand Beats. Amazon and Microsoft recently also entered the space with the Echo Buds and Surface Earbuds respectively.

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Ali Pardiwala Ali Pardiwala writes about audio and video devices for Gadgets 360 out of Mumbai, and has covered the industry for a decade now. Ali is a Senior Reviewer for Gadgets 360, where he has regularly written about televisions, home entertainment, and mobile gaming as well. He is a firm believer in 4K and HDR on televisions, and believes that true wireless earphones are the future of the personal audio industry. Ali is available on Twitter as @AliusPardius and on email at alip@ndtv.com, so do send in ...More
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