Asus' smartphone division seems like it has been charged with new energy this year and the strategy seems to be capturing one segment at a time. We saw the first attempt at this with the ZenFone Max Pro M1 (Review), a power-packed phone on a budget. It was aimed squarely at the Xiaomi Redmi Note 5 Pro (Review) and has made a place for itself in the market. The second attempt was the ZenFone 5Z (Review) which was equipped to take on the OnePlus 6 (Review), mangling to undercut it to quite an extent. Asus is now planning to try the same strategy again with the Zenfone Max M1, and has Xiaomi's Redmi 6 series in its crosshairs. With prices starting at Rs. 8,999, can the ZenFone Max M1 be the go-to phone in the segment? We put it to the test to find out.
The ZenFone Max M1 has a 5.45-inch HD+ display with 2.5D curved glass on top. The phone is powered by a Qualcomm Snapdragon 430 processor. It has 3GB RAM and 32GB of internal storage which is further expandable up to 256GB. The Max M1 is a dual SIM device and has two Nano SIM slots. There is support for 4G as well as VoLTE on both slots but only one can latch onto a 4G network. The Max M1 runs on Android Oreo with ZenUI on top and has a 4000mAh battery. It has a 13-megapixel primary camera and an 8-megapixel selfie shooter. There is a fingerprint scanner as well as face recognition to unlock the smartphone.
|Product Name||Price in India|
|Asus ZenFone Max M1 (ZB556KL) (Gold, 3GB RAM, 32GB)||₹ 6,999|
|Asus ZenFone Max M1 (ZB556KL) (Black, 3GB RAM, 32GB)||₹ 6,999|
Asus ZenFone Max M1 (ZB556KL) price in India starts from ₹ 6,999. The lowest price of Asus ZenFone Max M1 (ZB556KL) is ₹ 6,999 at Flipkart.
|Model||ZenFone Max M1 (ZB556KL)|
|Release date||October 2018|
|Launched in India||Yes|
|Dimensions (mm)||147.30 x 70.90 x 8.70|
|Battery capacity (mAh)||4000|
|Screen size (inches)||5.45|
|Processor make||Qualcomm Snapdragon 430|
|Expandable storage type||microSD|
|Expandable storage up to (GB)||256|
|Dedicated microSD slot||Yes|
|Rear camera||13-megapixel (f/2.0, 1.12-micron)|
|Front camera||8-megapixel (f/2.2, 1.12-micron)|
|Operating system||Android 8.1 Oreo|
|Wi-Fi standards supported||802.11 b/g/n|
|Bluetooth||Yes, v 4.00|
|Number of SIMs||2|
|Supports 4G in India (Band 40)||Yes|
|Ambient light sensor||Yes|