Deepinder Goyal, CEO of online and mobile restaurant discovery service Zomato, on Tuesday announced his company's partnership with logistics providers Delhivery, Pickingo, and Grab India to power Zomato Order.
Zomato spun off the ordering aspect of its business into the Order app in May this year, functioning as an app to facilitate the online ordering process, but restaurants were responsible for delivery.
"Coming soon on @Zomato Order: the entire Indian restaurant industry, including dine-in-only restaurants that don't otherwise deliver," Goyal wrote on Twitter.
"Now with the logistics partnerships, we are targeting restaurants that don't deliver on their own. Zomato does not own any last mile infrastructure," Goyal added in a mailed response to our queries.
"We are primarily focusing on five cities for now - NCR, Mumbai, Bengaluru, Hyderabad, and Pune," Goyal. He said that Zomato Order was bringing restaurants that typically do not deliver food online.
The Pickingo partnership is already live in Delhi, and that all three partnerships will be live across all 5 cities over this week, Goyal said. He also added that Zomato is in talks with other hyperlocal logistics firms in other countries.
Zomato Order recorded a peak of 10,000 orders last Sunday, Goyal said, with a 20 percent growth rate week on week, with average ticket prices at Rs. 600.
Zomato had announced the launch of its Order app for Windows Phone platform in July, expanding the coverage of the service to 14 cities in India. The Gurgaon-based firm lists over a million restaurants across 22 countries.