• Home
  • Apps
  • Apps News
  • YouTube Goes After More TV Advertisers With New 'YouTube Select' Programme

YouTube Goes After More TV Advertisers With New 'YouTube Select' Programme

YouTube is hoping to appeal to all advertisers, whether they want to reach TV audiences or want the flexibility to quickly end their ad campaigns.

Share on Facebook Tweet Snapchat Share Reddit Comment
YouTube Goes After More TV Advertisers With New 'YouTube Select' Programme
Highlights
  • The new program is called YouTube Select
  • Traditional TV networks in the US could lose up to $12 billion
  • YouTube Select will replace a program called Google Preferred

Alphabet's YouTube on Tuesday launched a new program to help advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain advertising revenue at a time when brands are slashing budgets due to the coronavirus pandemic.

The programme called YouTube Select will let brands buy ads that will reach people watching on their TV, whether they are streaming individual YouTube videos or watching YouTube TV, the company's live TV service. Since viewers are likely to watch more content while sitting on the couch in front of the TV rather than on their smartphones or laptops, TV viewers are generally considered more lucrative in the ad industry.

Viewers are turning even more to YouTube as they stay home during the pandemic, and over 100 million people watched YouTube on their TV screens in March, said Tara Walpert Levy, vice president of agency and brand solutions for Google.

"If you're a big brand that's dependant on reaching many people with your message, the ability to access that audience is key," she said in an interview.

Traditional TV networks in the United States could lose up to $12 billion (roughly Rs. 90,843 crores) in ad revenue in the first half of this year, according to research firm eMarketer, as brands cut their spending and live sports, which typically draw big ad dollars, are put on hold.

YouTube is hoping to appeal to all advertisers, whether they want to reach TV audiences or want the flexibility to quickly end their ad campaigns, which is more easily done on digital and streaming services, Levy said.

Through YouTube Select, advertisers can also buy ads to appear on top YouTube channels in certain categories such as entertainment, sports, or beauty and fashion.

YouTube Select will replace a program called Google Preferred, which sold ads on the top 5 percent of YouTube channels based on popularity and engagement.

© Thomson Reuters 2020


Which is the bestselling Vivo smartphone in India? Why has Vivo not been making premium phones? We interviewed Vivo's director of brand strategy Nipun Marya to find out, and to talk about the company's strategy in India going forward. We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

EasyJet Hit by Cyber Attack, Hackers Access 9 Million Customers' Details
Mi TV 55-Inch Starts Receiving PatchWall 3.0 Update in India

Related Stories

 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2020. All rights reserved.
Listen to the latest songs, only on JioSaavn.com