Transportation app Uber has hiked fares of its entry-level offering 'UberGO' by up to 15 percent in Delhi-NCR.
The US-based firm has increased ride time charge to Rs. 1.5 per minute from Re. 1 earlier.
When contacted, an Uber spokesperson said: "Starting January 5, 2017, we have made some changes to our pricing structure in Delhi NCR in order to serve the city better." The prices are expected to go up by 10-15 percent, the spokesperson added.
Last year, Uber had introduced 'upfront fare' under which the company calculates and shows rates depending on expected time and distance of travel and local traffic. The fares fluctuate due to demand.
Affordable pricing has been one of the important factors driving the uptake of on-demand taxi services in the country.