Twitter Partners BCCI for India-Sri Lanka Cricket Series Timeline

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Twitter Partners BCCI for India-Sri Lanka Cricket Series Timeline
Twitter and BCCI (Board of Control for Cricket in India) have tied up to offer an India-Sri Lanka ODI series-focused timeline to users. The new #IndvsSL Twitter timeline will as of now be available to only fans using the Twitter app for Android in India, and users will be prompted from their Twitter home screen to view the cricket timeline on every match day.

The #IndvsSL timeline has content in two tabs - Official, which will have tweets from BCCI's Twitter handle, while the Tweets tab will have relevant tweets using the official hashtags (#IndvsSL) from fans, teams, and players.

Twitter in an official blog post said, "Some good news for cricket lovers using the Twitter Android app in India. In partnership with @BCCI, we are bringing a new cricket timeline that's designed to help you follow and stay up to date with each match in this series."

Twitter earlier on Sunday had said, "We're rolling this out today, so look out for it in your Twitter Android app soon." The #IndvsSL timeline is now available on Twitter for Android.

BCCI in a statement said, "For the Micromax Cup India vs Sri Lanka ODI Series, 2014, fans using Twitter for Android in India will be prompted from their Twitter home screen to view a new cricket timeline on every match day."

Commenting on the dedicated Twitter timeline for India-Sri Lanka ODI series, Sanjay Patel, Secretary, BCCI said, "The BCCI has a rich history of innovation with digital fan experiences and we are excited about inaugurating cricket timelines on Twitter. It's really easy for fans to keep up with the match and participate in the conversation around it."

Rishi Jaitly, India Market Director, Twitter said, "Twitter brings you closer to the interests you care about and this cricket timeline for India-Sri Lanka is another example of that. Kudos to the BCCI for leading the way on delighting fans and giving them opportunities to consume, connect and express around the live, public conversation of the series. Look out for the #Cricket timelines experience on your Twitter Android app soon."


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