TikTok Signs Deal With Sony Music to Expand Music Library

The deal will allow Sony Music to use TikTok's platform to promote its artists.

TikTok Signs Deal With Sony Music to Expand Music Library

TikTok signed similar deals with UK-based non-profit Merlin, in a bid to expand its music library

Highlights
  • TikTok signed a multi-year partnership with Paris-based Believe
  • TikTok will also work together to create opportunities for fan engagement
  • TikTok’s creator community will gain access to current hits, new releases

Short video-sharing app TikTok said on Monday it had signed a deal with Sony Music Entertainment that will give all its users access to Sony's portfolio of music including global artists such as Beyoncé, Martin Garrix, and Harry Styles.

The deal will allow Sony Music to use TikTok's platform, home to several viral Internet trends and where emerging artists have garnered fans quickly, to promote its artists.

In its announcement, TikTok said that the social media platform's creator community will gain access to current hits, new releases, iconic classics, emerging favourites, and deep cuts across a range of genres. TikTok and Sony Music will also work together to drive greater levels of user personalisation and creativity on the video platform. TikTok will also work together to create opportunities for fan engagement with the music label's leading artists.

TikTok's global music head Ole Obermann said, “Especially during this time when the artist community is challenged to find new ways to reach fans with their music, we are committed to working together to do just that.”

The partnership comes a day after the US Commerce Department said it would "vigorously defend" an executive order that seeks to bar transactions with Chinese-owned TikTok after a federal judge halted the action.

TikTok signed similar deals with UK-based non-profit Merlin earlier this year, in a bid to expand its music library and a multi-year partnership with Paris-based Believe, a music platform for independent artists, in July.

© Thomson Reuters 2020


Are iPhone 12 mini, HomePod mini the Perfect Apple Devices for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: TikTok, Sony Music
Nokia Faces Setback in German Patent Battle With Lenovo

Related Stories

Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2021. All rights reserved.
Listen to the latest songs, only on JioSaavn.com