Super Mario Run may not have met Nintendo’s sales expectations, but it has seen a tremendous number of downloads.
In January, it was revealed that Super Mario Run was downloaded 78 million times with around five percent paying for the full version, translating to close to four million.
Revenue from the game "did not meet our expectations," Nintendo President Tatsumi Kimishima said speaking to Asia Nikkei in March. Previously it was reported that the game's gross revenue hit $30 million in two weeks.
At the time, the company isn’t planning to focus freemium games completely, citing its success with Fire Emblem: Heroes being an outlier.
"We honestly prefer the Super Mario Run model,” a senior company official said to Asia Nikkei in March.
We wonder if this thinking would change considering that the company has admitted that Fire Emblem Heroes, despite having tenth of Super Mario Run’s install base is monetising better.
We discuss Super Mario Run and its Android debut at length on Transition, our weekly podcast on all things gaming. You can subscribe to Transition via iTunes or RSS or just listen to this episode by hitting the play button below.