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Snapchat Launches New Snap Lenses For Coronavirus Using AR for Social Distancing

Snapchat had earlier announced a ‘Here for You’ feature to help with social distancing-related anxiety.

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Snapchat Launches New Snap Lenses For Coronavirus Using AR for Social Distancing

Snapchat lenses will use AR to help maintain social distancing

Highlights
  • The new lens will tell people the right distance to maintain
  • Snapchat has collaborated with WHO while creating the lenses
  • Snapchat has also announced a feature to share Snap stories on other apps

Snap has launched new features to help people maintain healthy social distancing to slow down the spread of coronavirus. It launched two new lenses for Snapchat that encourage social distancing, and a new feature that gives help and support to people stressed out because of coronavirus-related fears. It earlier rolled out a tool called 'Here For You' that showed resources from expert localized partners for topics related to mental health, anxiety, depression, and more. 'Here For You' was later updated with a special section about COVID-19, produced with help from the World Health Organisation (WHO).

The two new lenses use augmented reality to convey different messages. ‘My Social Distance' draws a circle on the ground around you when seen through the phone, and that's the distance you're supposed to maintain from people to prevent the spread of COVID. The circle changes colour from green to red if someone else steps inside, letting you know that you're no longer practicing adequate social distancing. The second lens comes with health tips like animated hand wash reminders. It also includes reminders about washing hands, staying indoors, and the importance of not touching your face in order to avoid coronavirus infection. Both the lenses have also been linked to the WHO website that will offer additional information to the users. The new lenses have been created by Snapchat in collaboration with the WHO.

The new Snapchat lenses use augmented reality (AR) to give users certain tips on how to stay healthy and away from coronavirus, according to a report in Engadget.

Snapchat had announced the 'Here For You' tool in February, which was aimed at providing relief to users who may be feeling anxious over the coronavirus pandemic while staying isolated from their friends and family. The 'Here For You' tool was later rolled out in March with a specific section on coronavirus. Snap had teamed up with the WHO, Ad Council and the Centers for Disease Control (CDC) in the US to provide all the information on ‘Here For You'. The 'Here For You' tool appears on Snapchat when a user searches for terms like 'anxiety' and 'depression' and offer important information about the problem.

Apart from the new COVID-19 related lenses, Snapchat also introduced a feature that will let users share their Snapchat Stories outside of Snapchat. Called App Stories, the feature currently only lets users share their stories on four apps - Triller, Squad, Hily, and Octi. The company however, plans to expand the portfolio of apps to which a user can export his/her Snapchat story.

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Darab Mansoor Ali Darab Mansoor Ali is trying his hand at being a tech journalist. An enthusiastic petrolhead and an advocate of equal rights for all, Darab is also an avid football follower. His expertise in the tech space lies in gadgets such as mobile phones, laptops, speakers, and gaming consoles. Currently working at NDTV Gadgets 360, Darab has reported on technology and automotive both for several platforms previously. More
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