Snap to Raise $1 Billion to Invest in AR, Possible Acquisitions

Snap has revived its user growth and stock price after a rough 2018.

Share on Facebook Tweet Share Reddit Comment
Snap to Raise $1 Billion to Invest in AR, Possible Acquisitions

Snap has revived its user growth and stock price after a rough 2018

Highlights
  • Snap plans to invest in more media content
  • It recently introduced mobile gaming within Snapchat
  • The company will offer $1 billion in convertible senior notes

Snap on Tuesday said it will raise $1 billion (roughly Rs. 7,091 crores) in short-term debt and plans to invest in more media content, augmented reality (AR) features and may also buy other companies.

The parent company of the popular disappearing messaging app Snapchat has revived its user growth and stock price after a rough 2018. It introduced mobile gaming within Snapchat and developed its AR features such as lenses that overlay bunny ears on a user's photo, but faces competition from larger platforms like Facebook and newer social media apps like TikTok.

"We will continue to focus on developing our content, gaming, and augmented reality platforms to enhance the Snapchat experience for our community," Snap Chief Executive Evan Spiegel said in a memo to employees seen by Reuters.

Snap will offer $1 billion in convertible senior notes that will mature in 2026, at which point it will choose to pay investors in cash, stock or a combination of both.

Spiegel said the current low-interest rate environment gives Snap a good opportunity to complete the offering. He noted investor demand for convertible notes is strong, adding that the company expects the fundraising to close later this week.

Shares of Snap were down less than 1 percent at $16.36 (roughly Rs. 1,160) in morning trading.

© Thomson Reuters 2019

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Further reading: Snap, Snapchat, Augmented Reality
Samsung Exynos 9825 SoC Unveiled: First 7nm Mobile Chip Made Using EUV Technology
Samsung Galaxy Note 10 Leaks Detail Audio Zoom, S Pen Air Gestures; Storage Variants and Colour Options for Indian Market Tipped

Related Stories

 
 

Advertisement

 

Advertisement

© Copyright Red Pixels Ventures Limited 2019. All rights reserved.