The Secret app for Android, much like its iOS counterpart, allows people to share what one is thinking and feeling with friends anonymously, without revealing the identity. The app is now available on Google Play and is free to download.
The San Francisco-based company Secret was formed by two former Google engineers, David Byttow and Chrys Bader, who were also former employees of Square.
The Secret app for Android will offer users two streams of anonymous messages, which is the crux of the app - streams from Friends (including secrets of friends of friends) and Explore (with public secrets). Notably, the two divided streams are only available on the Android app as of now, as the company claims that the feature will be soon rolled out to iOS soon - iOS users currently see a single global feed.
The company, according to Techcrunch, also added some requested features to the Android and iOS apps, such as a counter for how many friends you have using the app, the ability to invite more friends, as well as a new way to share secret posts onto email, Facebook, SMS, and Twitter. Also new is a feature called Icebreakers, a message that appears in the stream asking users questions - prompting them to share new secrets.
Every secret has a comment thread attached to it, with individual users assigned random avatars that stay consistent within a thread. A person however needs to have a minimum of three friends on Secret before one can see any posts. Usually text-based, the content also allows adding a photo or a colour backdrop to the post.
Earlier reports note that Secret app has been mainly popular in Silicon Valley and its satellite technology communities outside of the San Francisco Bay Area. As the app enables users' to share any gossip from personal attacks on company founders and venture capitalists to acquisition rumours that turned out to be false, all of which have been a basis of Secret app since its launch.
An earlier report had suggested that of late apps such as Secret along with others like Confide, Whisper and Yik Yak have become popular thanks to the cloaking identity feature in such apps.