The Milk VR service launched on Tuesday as a technical preview with a limited library of content. As yet, the released videos are of short (less than 10 minutes) length in categories like Fresh, Trending, Action, Music, Sports, Planet VR and VR Life.
"Video is like the Wild West in VR. [...] There are so many ways to shoot immersive video. Milk VR can play a wide range of content," said Nick DiCarlo, Head of Samsung's VR business, in an interview to CNET, earlier this month.
DiCarlo also said that since the traditional revenue sources for company, like smartphones, have slowed down; it is looking at virtual reality as a potential growth engine but not in terms of sales or profit.
Earlier this month, Samsung launched its Gear VR Innovator Edition in the US, which was formally announced last month at a developer conference, at a price tag of $199 (roughly Rs. 12,500), and notably requires a Samsung Galaxy Note 4 smartphone to be used.Available to buy from the company website, the Samsung Gear VR Innovator Edition also features wireless connectivity along with some pre-loaded content on the 16GB inbuilt storage.