Paytm has announced an all-new QR code feature in its main app as well as Paytm Mall app that will let you order products online at physical retail stores using QR code.
To start with, Paytm says interested consumers can order Samsung smartphones from any partner local physical store.
Consumers can start shopping through the new QR code feature via the Paytm or Paytm Mall app. For purchasing, customers can scan the QR code at the Paytm partner outlet which will land them on the product page on the Paytm Mall where they can order the product online. Consumers can pay online using Paytm wallet, debit/ credit card, net banking or cash on delivery. The company stresses that this will reduce the hassle of inventory and logistics, and user can take the delivery from the nearest authorised seller.
"Our goal is to enable customers transact online and offline easily. We feel this assisted commerce model will transform regular businesses. Imagine, an apparel salesman will now be able to sell electronics or groceries, and vice versa. The possibilities are endless," says the Paytm team in a blog post.
Further, the Paytm team explains that the new QR code feature will help Paytm partners, as they will niw be able to sell products without investing in inventory or logistics and can offer customers same-day deliveries. With the new option, Paytm partners can also sell a variety of products in their stores, i.e. an apparel store can now sell electronics or groceries and vice versa.
Paytm further promises that it is working with other brands to bring first-of-its kind sales model to other categories soon.
Disclosure: Paytm's parent company One97 is an investor in NDTV's Gadgets 360.