One of iOS 10's biggest new features was the opening up of the Siri voice-based virtual assistant to third-party apps. Alongside SiriKit, Apple also unveiled MapKit to allow third-party integration with Apple Maps. One of the first such integrations was with Uber, and now its biggest rival in India - Ola - has rolled out the same functionality, including Apple Maps support.
iPhone users running iOS 10 with the latest version of Ola can now ask Siri, Apple's virtual assistant, to book cabs for them. The update, which also includes Apple Maps integration, marks Ola's growing focus on making cab booking even more accessible and convenient for iPhone users in India, Ola said in a statement.
"Using just their voice, iPhone users running iOS 10 can simply say, 'Hey Siri, get me an Olacab' to book their next ride," it added.
"Technology is at the core of all our solutions aimed at providing enhanced mobility to our customers. Integrating our app with iOS 10 is a step towards redefining customer experience. We are proud to be one of the early adopters of Sirikit and Mapkit in the world," Ola co-founder and CTO Ankit Bhati said.
With this update, Apple users will also get access to Ola directly from Apple Maps while searching for their destination, he added.
Besides, Ola has launched an independent app on Apple Watch to ensure a consistent experience across all Apple devices.