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Mobile Gamers Play Less Often, but Spend More Time and Money per Game: Flurry

Mobile Gamers Play Less Often, but Spend More Time and Money per Game: Flurry
Highlights
  • The decline in sessions is contrasted by increase in average time spent
  • Strategy, and racing have grown significantly
  • Average session length for tablet gaming is 10 minutes

Mobile users are playing games less often, but are spending more time and money per game, according to a new report.

Over the last year, mobile gaming has seen a 10 percent year-on-year decline in the number of sessions, analytics firm Flurry has revealed, which tracks more than 940,000 apps that are installed on over 2.1 billion devices. At the same time, the average time spent in gaming apps has shot up by 44 seconds, and revenue has seen a 53 percent year-on-year growth.

Though the overall number of sessions has fallen, there is a clear divide between the categories. Games in board and strategy, racing, and sports have seen upticks of 29, 26 and 9 percent year-on-year, while those in role playing, casual, music, and arcade have all significantly declined. According to Flurry, three of those latter four drove more than half of all mobile gaming sessions three years ago.

34577597004 2a8687fc39 o Flurry mobile gaming category split

There is a divide between phones and tablets in terms of average time spent, as well. Gamers on tablets spend about 4 minutes longer per session than those on phones, with the average session length coming in at 10 minutes on tablets, and 6 minutes 29 seconds on phones.

The revenue data comes from research undertaken by SensorTower, with the report noting that the combined revenue on Android and iOS increased from $7.8 billion (Rs. 50,374 crores) in Q1 2016 to $11.9 billion (Rs. 76,853 crores) in Q1 2017, which equals a 53 percent rise.

As for share across countries, the US is the still top mobile gaming market at 20 percent of all gaming sessions, followed by India at 13 percent. Every other country has a single-digit share. Flurry noted that the average US mobile user spends 33 minutes per day playing games.

And unlike the console gaming market, which leans towards young men worldwide, heavy mobile gaming users (defined as more than 5 hours per week) in North America are 52 percent female, and 38.6 years old.

Flurry's report also states that tablet gaming sees a steady peak in the morning, followed by phone gaming during commute, and then back to tablet use in the evening.

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Further reading: Mobile Gaming, Mobile games, iOS
Akhil Arora covers entertainment for Gadgets 360, interviewing stars such as Christian Bale and Anurag Kashyap, covering series premieres, product and service launches across the globe, and looking at American blockbusters and Indian dramas from a global socio-political and feminist perspective. As a Rotten Tomatoes-certified film critic, Akhil has reviewed over 150 movies and TV shows in over half a decade at Gadgets 360. When he is not completely caught up with new film and TV releases, Akhil ...More
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