Microsoft Backs Australia's Proposed Media Content Payment Laws, Eyes Expansion

Both Google and Facebook have called the laws unworkable.

By Reuters | Updated: 3 February 2021 11:49 IST

Microsoft said it will offer small firms a chance to transfer advertising business to Bing

Highlights

Google's search engine has 94 percent of Australia's search market
Microsoft was ready to step in and expand Bing in Australia
Google did not immediately respond to a request for comment

Microsoft said on Wednesday it fully supported proposed new laws in Australia that would force Internet giants Google and Facebook to pay domestic media outlets for their content.

"While Microsoft is not subject to the legislation currently pending, we'd be willing to live by these rules if the government designates us," the software firm said in a statement.

"The code reasonably attempts to address the bargaining power imbalance between digital platforms and Australian news businesses."

Google News Said to Be Revived in Australia Amid Content Payment Fight

Both Alphabet's Google and Facebook have called the laws unworkable and said last month they would withdraw some key services from Australia if the regulations went ahead.

Prime Minister Scott Morrison said on Monday Microsoft was ready to step in and expand its search product Bing in Australia if Google pulls its search engine, after he spoke with Microsoft Chief Executive Satya Nadella last week.

Google's search engine has 94 percent of the country's search market, according to industry data.

Facebook, Google News Content Payment Laws Are Just the Start: ACCC

Microsoft in its statement said it will offer small firms a chance to transfer advertising business to Bing with no costs and that it would invest further in the product to ensure it is competitive.

Google did not immediately respond to a request for comment.

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