"As IMA's digital partner, it will be our endeavour to help bridge the skills gap in the healthcare sector with respect to technology. Doctors will be taught how to make effective use of the digital space to manage their practice better and communicate with more patients without moving from their place of practice," said Lybrate CEO Saurabh Arora.
"They will also be encouraged to help the masses by providing second opinions and sharing their experience and knowledge aimed at creating awareness about preventive side of medicine," he added.
Under the partnership spanning over a year, Lybrate will provide technical excellence to IMA and coach its members, spread across 30 states and 1,700 branches.
Other than educating doctors to effectively manage their practice online, Lybrate will also help make IMA technologically advanced in its functioning, aiding effective policymaking and programmes' implementation.
The company will also reach out to medical students under the partnership to impart training relating to digitising practice, which they could immediately implement post their studies.