Line, a popular messaging app, announced that it now has more than 30 million registered users from India.
The company also announced that it has collaborated with online sellers such as Groupon and Jabong to generate more user interest in the app. Users can now also register via the 'Line Rewards' Official account "to enjoy limitless rewards and exciting exclusive offers," the details of which have not yet been disclosed.
"In a short span of time since entering the Indian market, we have surpassed another milestone of 30 million users. Optimal user experience is in the heart of every feature that we bring for our users in India, as we make sure that our new features and services take our users beyond the usual messaging communication experience. As the leading global mobile platform, Line now offers a variety of communication, entertainment and information features for all users in India to enjoy," stated Damandeep Singh Soni, a Line spokesperson, in a press statement.
Line also claims that it has 72 Line family apps, including the newly introduced Line Camera app and more. Notably in June the Line family of apps crossed the 1 billion download mark. The company has also introduced localized stickers for the upcoming 'Diwali' festival for its India users.
However, the Line for iPad app, while featuring a tablet-optimised interface, misses out on certain features included in the Line universal app. Line for iPad app users will not be able to create new accounts using the app, and will have to create an account using the smartphone version of app. The app also skips the support for voice and video calling. Also missing is the Sticker Shop and the Timeline feature.