Photo Credit: Instagram
Instagram and Snapchat have introduced new features ahead of Diwali. Facebook-owned Instagram has released three new stickers. When Instagram users post stories with stickers, these will also be visible to their followers in a Diwali-special multi-author Story. Snapchat, on the other hand, has added new AR Lenses, cameos, stickers, and Bitmojis to celebrate Diwali on the app. The Color Together game on Snapchat has also added four Diwali-special sketches on the app.
Instagram on Monday announced the launch of three new stickers on the photo-sharing platform. The new stickers are a part of the company's global campaign for Diwali, dubbed #ShareYourLight.
Instagram says that the new stickers have started rolling out to all users starting today. The multi-author story feature will go live starting Tuesday, November 2.
As mentioned, Snapchat has also started rolling out new AR Lenses, cameos, stickers, and games ahead of Diwali. The new Lens lights up the screen with firecrackers once the user turns it on. Snapchat users can add custom Diwali designs, such as lanterns and fireworks, to Snap Map. Snapchat has launched Lenses to celebrate all five days of Diwali — Bhai Dooj, Govardhan Puja, Dhanteras, Chhoti Diwali, and Diwali.
Users can share Diwali-themed versions of the popular Cartoon Lens on Snapchat. Additionally, a Desi Music playlist will let users to add groovy tunes to their Snaps. Snapchat users can customise their Bitmoji avatar with Diwali delicacies and Hindi Bitmoji Stickers. Also, users on the app will have access to hyperlocal geofilters across 20 Indian cities.