Instagram has denied testing any native 'Regramming' feature that could allow its 1 billion users to instantly repost someone else's post to their own account, the media reported.
The Verge reported last week that Instagram is working on a feature that would let users re-share others' posts. While Instagram initially did not comment on the report, it later told both The Verge and Techcrunch that it is not working on any such feature at the moment.
A 'Regram' is a hashtag that you use when you repost something that you saw on someone else's Instagram, onto your Instagram account. Based on two screenshots obtained by The Verge, it looked like Instagram is testing a feature called "seamless sharing" that would come with a new "share to feed" option.
Currently, users are only allowed to share either public Stories from open accounts or Stories where they are mentioned on their own accounts and this gives creators and business-runners who monetise their content on the photo-messaging app the control to monitor who is sharing their work on the platform.
Since the 'Regramming' feature could make native reposting any content on Instagram as their own instantly, many users worry that it could ruin the photo-messaging app security-wise, with creators focusing on the issue of their content "going viral", the report added.
The screenshots that The Verge claimed to have acquired displayed the re-shared posts appearing in the feed underneath the username and photo of the user who shared it.
The Facebook-owned company has also debated previously the merits of adding a native 'Regramming' feature and so far, the company has appeared to be firmly against it.