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Instagram Rolling Out New UI, Making It Easier to Unfollow Users, Contact Businesses

Business profile page has a new Contact button that displays phone number and email ID.

Instagram Rolling Out New UI, Making It Easier to Unfollow Users, Contact Businesses

Instagram users are getting a new UI

  • Not all Instagram users are seeing these changes
  • It could be possible that Instagram is testing it on few users first
  • Personal profile pages have easy access to edit profile options

Instagram is rolling out UI tweaks for its Android and iOS users bringing a sleeker design and easy to access unfollow and contact options. This new update makes it easier to unfollow people, message contacts, and add those specific people to the close friend list. For business profiles, this update makes it easier to see contacts information as well. The profile page design has gotten a lot cleaner with buttons reshuffled and removed to make the page looks more organised and neat.

Some of us at Gadgets 360 are able to see these interface-related changes inside the latest Android app. However, some of us aren't able to see the changes even after downloading the latest APK (v101. This could be a phased rollout to ensure a smooth experience, or it could even be a test to gauge feedback before it is rolled out to all users. Many users have taken to Twitter to confirm the arrival of the new UI on Instagram as well, on both Android and iOS. Instagram, however, has been quite silent about this change and hasn't made any announcement regarding the matter. We have contacted the company regarding details of this new UI change, and we will update this copy once we hear back.

As for the changes, the layout of the  profile page has been changed. For the user, the Edit Profile button has been moved from below the followers and following number count. This button is now placed right above the Highlights bar taking up the entire space.  For Business profile users, the Edit Profile, Promotions, and Contact buttons are now placed above the Highlights bar. The new placement of the Promotions button will certainly make it easier for businesses to navigate and keep a track of their promoted posts.

As for viewer-facing changes, when you visit a personal profile, you will see the Follow and Message options right above the Highlights Bar. If you are already following the user, pressing the 'Following' button will open several options. These include Unfollow, Add to Close Friends List, Notifications, and Mute. If you choose the notification option, you can customise the kind of notifications you get from that profile. The mute option will prevent the user's post from showing up on your feed or Stories.   

For viewer-facing changes in Business profiles, an additional Contact button will now be displayed alongside Follow and Message buttons. This button will display the Call Option and Email ID if shared on the profile. The Contact button is also seen to show as just Email Address if that business has not provided a phone number.

Let us know in the comments below if you can see these new features on Instagram.


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Further reading: Instagram
Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com. More
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