The company owned by Facebook Inc had 400 million users last September. It has seen its user base more than double over the past two years. Instagram added that 300 million people used the app every day.
Facebook bought Instagram in 2012 for $1 billion, its first large acquisition, a deal initially met with skepticism.
Instagram has grown into one of the most popular social media apps worldwide and is expected to contribute significantly to Facebook's revenue, with research firm eMarketer predicting the company will generate $1.5 billion (roughly Rs. 10,136 crores) in ad revenue this year.
It is able to leverage Facebook's popular advertising technology and resources to target highly specific audiences.
Instagram said users shared on average more than 95 million photos and videos every day, with posts garnering 4.2 billion "likes" each day.
© Thomson Reuters 2016